Twitter has announced that user behavior, not simply tweet content, will now be a factor in the way conversations are modified. Content from users could be demoted by the platform's algorithm if the users have been blocked frequently, if they have multiple accounts using the same IP address or if they regularly tweet to a large number of accounts that they don't follow.
The Interactive Advertising Bureau has released a report emphasizing the importance of interactive voice marketing, pointing out that more than 70 million American households will own smart speakers by 2022, per Juniper Research. Marketers should start exploring their interactive voice strategies with the help of expert agencies, promote voice experiences effectively and use the right metrics to measure success, the report recommends.
Third Door Media's Kristina Podnar provides advice on how the EU's General Data Protection Regulation will be enforced in the US. Multinational companies dealing with EU resident data will be held accountable by the "local member state system," while US brands doing business in the EU will be answerable to the Federal Trade Commission, she says.
The rollout of 5G in the US will usher in new capabilities for augmented reality and location-based marketing, writes Todd Wasserman. Enhanced mobile speed will also improve the abilities of marketers to engage users with virtual reality experiences and faster video, he writes.
Advertisers that use click measurement for Google AdWords' Search Network and Shopping campaign traffic are now required to also use parallel tracking. The new mandate is designed to help ensure both faster and safer experiences for consumers, providing a warning when pages are not secure.
Three key elements need to work in tandem for an influencer campaign to be successful, writes Sean Smith, co-owner and chief operating officer of SimpleTiger. Find influencers who genuinely like and want to help people, ensure the messaging they use matches the platform, and be willing to approach potential influencers for sponsorship and marketing opportunities.
The latest campaign from Bridgestone Retail Operations, titled "Crew," puts a focus on employees, with their unscripted and passionate responses aiming to build trust in their auto centers, Tanya Gazdik writes. The ads feature 13 different technicians sharing their experiences and anecdotes.
Microsoft's Xbox One is undergoing a substantial update this month that includes the ability for users to share their play via mobile and PCs through their Discord accounts. A faster refresh rate and better management tools for family access are also part of the update.
EBay is serving up suggestions to its mobile users with an Interests feature that builds on what users report as their favorite activities, styles and products. The new offering builds on eBay's ongoing efforts to make better categorical sense of its vast inventory.
The Department of Homeland Security this week unveiled a new five-pronged cybersecurity strategy aimed at addressing evolving threats. "Digital security is now converging with personal and physical security, and it is clear that our cyber adversaries can now threaten the very fabric of our republic itself," said Homeland Security Secretary Kirstjen Nielsen.
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