Ad tech companies including Innovid are investing in connected TV products to help advertisers reach the 55.5% of Americans who will consume content via connected TVs this year, per eMarketer. "We believe that television in the future will be personalized, will be data-driven and will be interactive," says Innovid's Tal Chalozin.
Instagram co-founders Kevin Systrom and Mike Krieger have resigned from the company as chief executive officer and chief technical officer, respectively. Their moves come on the heels of WhatsApp co-founder Jan Koum's resignation; Bloomberg reported that Systrom and Krieger had clashed more and more of late with Facebook CEO Mark Zuckerberg over Instagram's strategic direction.
The UN World Food Programme, the Global Cinema Advertising Association and Sawa have launched a worldwide social and cinema campaign, created by The Garage Soho and John Hegarty, which features hard-hitting stories to spotlight the potential futures that are lost when children die due to hunger. "Feed Our Future" urges people to donate 50 cents using a Share the Meal app, and an experience on Facebook Messenger enables users to interact with a character from the campaign and find out more about the issue.
USA Today is using augmented reality to promote a special podcast series exploring a toxic dump in Chicago. Users downloading the newspaper's app are shown a link and asked to find a flat surface with their mobile device to view an AR presentation.
HuffPost is customizing its push notifications for readers with the addition of nine new editorial categories. Included are nontraditional topics, including extremism and gender politics, based on audience analysis.
Twitter has launched event pages for TV series that appear 30 minutes before new episodes are broadcast, with users who have previously expressed interest in shows automatically getting links at the top of their timelines, while others can search for the pages using the Explore tab. The feature rolled out for the new seasons of "The Good Doctor," "The Voice," "The Big Bang Theory," "Young Sheldon" and "Dancing With the Stars," and others are coming soon.
Google is marking 20 years of search with several upgrades. The company is placing new emphasis on journeys, rather than answers, as well as on more visual methods of finding content and discovery guided by artificial intelligence that requires no queries.
T-Mobile is adding features and renaming its prepaid plan in a bid to polish its image. Among the Metro by T-Mobile upgrades are the inclusion of Google One cloud storage and Amazon Prime, as well as the availability of more upscale phones.
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