Marketers' spend on Amazon's Sponsored Products ads increased 165% in the second quarter of this year, Merkle reports. And investment in the platform's Headline Search Ads spiked 162% year-on-year in the same quarter.
Search and digital video ads that are served within six hours of a live sports game drive a 26% higher probability of those consumers tuning in to watch the event live on TV, per Google and comScore. Households that searched for sports-themed content 24 hours ahead of a sporting event were 2.5 times more likely to tune in to the broadcast than those that didn't.
Snapchat has released a study that shows where its users were physically shopping on Black Friday and during the holiday season, with Victoria's Secret and Target emerging as top store destinations, while Staples and MAC Cosmetics are favorites for last-minute purchases. The research also shows that Snapchat users buy 20% more gifts than those who don't use the app, and Snapchat's Amy Moussavi says, "What we're doing here is showcasing how we can leverage that rich location insight about consumer behavior."
Prime Day appears to point to a more mobile future for shopping on Amazon, with two-thirds of the day's shoppers doing so on mobile this year, according to InfoScout. The data also reveal that consumer electronics were the single most popular category.
Disney is taking its first step into virtual reality with the short film "Cycles" set to make its debut at the Association for Computing Machinery's computer graphics conference next month in Vancouver. "We hope more and more people begin to see the emotional weight of VR films, and with 'Cycles' in particular, we hope they will feel the emotions we aimed to convey with our story," said director Jeff Gipson.
Microsoft is planning to engage consumers through accessible technology with its Modern Life Services initiative. The goal is to reach "professional consumers," people familiar with technology but who need to find ways to use it more productively, according to Yusuf Mehdi, who is heading up the project.
Gartner's inaugural Magic Quadrant study of mobile marketing platforms identifies five mobile-only vendors as top Leaders -- Braze, Leanplum, Localytics, Swrve and Urban Airship -- and IBM as the leading marketing cloud. FollowAnalytics, Pyza, SessionM and Vibes are listed as Challengers, while Oracle landed in the Visionaries category.
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