Publicis has launched a humorous global campaign for Heineken's 0.0 zero-alcohol beer, with spots featuring people drinking the brew in normally unacceptable locations, such as at work or at the gym. The push's tagline is "Now you can," and it's running across out-of-home, social, digital, print and TV.
Droga5 has reportedly retained and extended its relationship with Google following a review. Sources report that the agency was successful in defending its management of the Pixel phone account and also won creative for Google's G Suite cloud tools.
Baby Einstein is rolling out a rebranding campaign to connect with millennial parents by focusing on helping kids to make the most of their natural curiosity. Ads show adults traveling back in time to see how their interests as a child fueled their passions in later life, and the digital push also includes content collaborations with sites including Motherly and Cafe Mom.
SweeTARTS has launched 49 new gummy candies and is using an Instagram takeover and influencers to create buzz about the new flavors and shapes. The gummies' shapes were determined by the most popular social media trends and emoji use, and nine influencers are creating their own content for the campaign, including YouTube's Alyson Stoner and Instagram's Tara Milk Tea.
Bulleit Bourbon's limited-edition Tattoo bottles include a QR code that launches an augmented reality experience based on its design. The brand partnered with four tattoo artists to create four individual designs.
Wieden+Kennedy's new campaign for Lyft features outdoor installations created by street artists to urge New Yorkers to spend their summer vacation in their home city. The "Staycation" billboards resemble postcards, highlight local sights and all carry the tagline "All of NYC, only a ride away."
Video is fast replacing static images and written words as the content type of choice by consumers, so advertisers must harness the emotive storytelling potential this shift provides and really connect with people, writes Ogilvy London's Mick Mahoney. "The future is in the hands of the creatives who truly understand the power of the moving image and their production partners that make it all happen," he writes.
Dove's men's campaign reflects an updated form of masculinity, showing men reacting to pregnancy announcements or caring for their children, while the company is also pushing other groups to offer guaranteed parental leave. Some 74% of millennial fathers say marketers are out of touch with how modern families work, according to a Saatchi & Saatchi survey.
BBDO has created two 90-second spots for AT&T that play on movie genres and will be shown in theaters before films like "Mama Mia: Here We Go Again" and "Jurassic World," thanks to a partnership with National CineMedia. One of the ads, "Surprise," begins as a rom-com parody before taking a dark twist and descending into zombie horror.
Bonobos' latest spot from Observatory, #EvolvetheDefinition, was made specifically to debut during ESPN's awards show and features a diverse array of men reading the dictionary definition of "masculine" and discussing how it makes them feel, in particular like they must conform to socially accepted norms. "Instead of asking men to fit into a preconceived notion of being a man, the goal is to use their voices to create a world where every man -- and every person -- fits," said Observatory's Joseph Saroufim.
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