Twitter has announced that user behavior, not simply tweet content, will now be a factor in the way conversations are modified. Content from users could be demoted by the platform's algorithm if the users have been blocked frequently, if they have multiple accounts using the same IP address or if they regularly tweet to a large number of accounts that they don't follow.
Facebook says its Stories feature has 150 million daily active users, and the company is testing ads within Stories in the US, Brazil and Mexico. Additionally, the company has updated its Ads Reporting platform to allow advertisers to edit multiple ads on the same screen and added a "creative reporting" metric.
YouTube has tapped Cardi B to be the face of a new campaign touting its refreshed music-streaming service, which users can sign up for via two subscription options that include an ad-free version. The push includes prime YouTube spots and TV ads during big sporting events, sources report.
The Interactive Advertising Bureau has released a report emphasizing the importance of interactive voice marketing, pointing out that more than 70 million American households will own smart speakers by 2022, per Juniper Research. Marketers should start exploring their interactive voice strategies with the help of expert agencies, promote voice experiences effectively and use the right metrics to measure success, the report recommends.
Third Door Media's Kristina Podnar provides advice on how the EU's General Data Protection Regulation will be enforced in the US. Multinational companies dealing with EU resident data will be held accountable by the "local member state system," while US brands doing business in the EU will be answerable to the Federal Trade Commission, she says.
The Senate's recent attempt to block the Federal Communications Commission's rollback of net neutrality regulations was "a largely symbolic measure that only prolongs this decade-long controversy and does not provide consumers any assurances," the NCTA said in a statement. The American Cable Association echoed NCTA's views, stating that open internet rules could be established but that the Senate's Joint Resolution 52 was not the solution.
Industry associations can benefit from the popularity of digital news by creating their own online news source and lending a trusted voice and source to members and wider communities, writes Elizabeth MacDonald. Providing a digital news platform builds a more meaningful relationship with audiences, serves as a lead generation tool and can boost revenue via sponsorships, she writes.
Mtn Dew Kickstart's new campaign from BBDO Worldwide stars actor and comedian Kevin Hart giving a glimpse of his inner monologue as he pumps himself up with the brand's drink. The push is running across TV, social and digital, with a tie-in with Hart's "Irresponsible Tour."
Samsung is taking on Apple in its latest push, which showcases the speed of the Galaxy S9 by comparison to iPhones. One spot features a woman using her iPhone and encountering problems with it as she travels, before opting for Samsung instead.
Arizona Beverage Co. is opening a pop-up shop in New York's SoHo district to celebrate the firm's 25th year in business. The GB99 store will sell branded products including hoodies, bags, jackets and other merchandise through Monday.
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