Chipotle Mexican Grill has launched a new campaign that relies less on the brand's tradition of quirky humor and more on the quality of its ingredients. The campaign, with the tagline "Chipotle for Real," features closeups of ingredients and focuses on the chain's use of fresh foods.
Walmart and Sam's Club will require that its suppliers of leafy green vegetables use blockchain technology from IBM to allow it to track shipments by Sept. 30, 2019, for safety reasons. The company hopes to improve the safety of lettuce, spinach and other greens and to speed up any needed recalls, said Frank Yiannas, head of food safety at Walmart.
States may be neglecting students with disabilities, English-language learners and racial minorities in their Every Student Succeeds Act implementation plans, according to an analysis by the Alliance for Excellent Education. Its review of all ESSA plans in all states, as well as Washington, D.C., and Puerto Rico, finds only 17 states integrate the performance of these vulnerable students into their ratings systems.
Inspire Brands will buy Sonic in a deal valued at $2.3 billion, the parent company of Arby's and Buffalo Wild Wings announced Tuesday. The deal will add 3,600 Sonic drive-in locations to Inspire's portfolio, and the burger chain will continue to operate as an independent brand.
Kroger is testing a meal kit station that lets customers choose among several options and assemble their own meals, which is an expansion of a program the grocer introduced in its seafood section earlier this year. Customers select portions of such foods as chicken, sausage gumbo and macaroni and cheese, and buy them at $7.99 per pound.
The fall and holiday seasons are times when stores should engage with their customers and provide them with inspirations that they can take home, Mike Eardley writes. Eye-catching displays that feature the flavors of the season help make a store an engaging destination for shoppers, he notes.
Chipotle Mexican Grill has begun using software and mobile technology from Zenput to remotely monitor all of its US restaurants. The technology, already in use by chains including KFC and Domino's Pizza, will help the company ensure compliance with food-safety procedures from hand-washing to temperature control.
Danone CEO Emmanuel Faber says that very little pricing power exists in today's marketplace, "except on innovation -- and this is why we've been radically going for innovations that consumers want," he notes. The company is focusing on areas Faber says have been identified as "hyper-growth pockets" driven by the way millennial consumers shop, among them plant-based, high-protein and probiotic products.
As Hershey continues to boost its e-commerce penetration, the firm has identified four keys to online success: community, connections, content and convert. "Consumers are buying larger quantities online ... that's an opportunity to think differently," said CEO Michele Buck.
Talking Rain has seen sales rise 6,000% since 2010, and CEO Chris Hall attributes that success in part to the company's marketing partnerships, which have used ultra-targeted digital media programs to reach consumers. The firm is piloting a rollout of its Sparkling Ice + Caffeine product in select markets that is "showing very positive results," Hall said.
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