Small Business
Top stories summarized by our editors
5/18/2018

Companies that use e-contracts can close more sales and reduce the length of sales cycles because such contracts make it easy for prospects to say "yes" quickly, writes Ling Koay. Make sure your e-contracts are mobile friendly so prospects can make purchases wherever they are, Koay suggests.

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HubSpot
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Ling Koay
5/18/2018

Don't mistake structure for strategy, because structure is actually there to enable and improve the execution of a company's strategy, writes David Brock. When sales outcomes are not ideal, it's a mistake to focus on changing the company's structure when the strategy is what needs tweaking, Brock writes.

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David Brock
5/18/2018

Every image of your product should include some sort of context, as a bland background is likely to bore potential customers, writes Heather Morgan. Use close-ups to show off key product features, adds Morgan.

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Inc. online
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Heather Morgan
5/18/2018

The Federal Reserve could overheat the US economy by raising interest rates too quickly, according to CNBC's Jim Cramer. Although higher interest rates help keep inflation manageable, they can also slow down economic growth by making it more expensive to borrow money, Cramer noted.

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CNBC
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Jim Cramer, Federal Reserve, CNBC
5/18/2018

Voice assistants are a key area in which small and medium-sized businesses can differentiate from competitors while meeting customers' needs, writes Brent Leary. "With customer experience being so crucial to business success, it's time to get serious about exploring what experiences you can create for consumers -- and this starts with realizing that in their day-to-day lives, the experiences they're choosing more and more involve voice-first devices," Leary writes.

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DestinationCRM
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Brent Leary
5/18/2018

In order to get the full value your customer-relationship management platform can provide, it's important to have defined processes and schedules for users to follow, writes Steve Hamm. Communicate with your team to determine where they are having issues with your CRM and to develop better ways to use the data you're collecting, Hamm suggests.

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Business 2 Community
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Steve Hamm
5/18/2018

Artlessly composed emails can be a source of misunderstandings. Stephanie Vozza examines four common mistakes, including failing to proofread.

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Fast Company online
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Stephanie Vozza
5/18/2018

Office spaces are continuing to evolve, and some businesses are moving to a first-come, first-served desk policy. Becoming accustomed to the change "requires time, some give-and-take by employers and often a little etiquette training," writes Sue Shellenbarger.

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Sue Shellenbarger
5/18/2018

Changes in tax law are prompting some businesses to rethink the perks they offer and the client events they organize. Uncertainties about the tax law remain, but some companies are making changes such as giving up season tickets to sporting events.

5/18/2018

Page previews that appear when consumers hover over your Facebook page name can be crucial to earning new likes. Kristi Hines explains why previews matter and how to optimize them.

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Social Media Examiner
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Facebook, Kristi Hines